API Design
We build APIs that inspire growth. It’s not as simple as crafting some endpoints and spitting out JSON. We see an API as a product that serves developers–a growth-enabling tool that makes it possible to build better products more quickly. We also make maximum use of off-the-shelf solutions, and we’re experts at orchestrating multiple APIs–whether Salesforce, WordPress, Auth0–into a single unified platform.
Application Infrastructure
Modern client applications in large organizations keep growing more and more complex over time, as new frameworks and approaches get layered on top of what came before. We’re experts at cutting through all of that complexity to build simple applications that truly work hand-in-hand with the APIs that power them—and that provide amazing user experiences.
Cloud Architecture and Devops
Modern applications live in the cloud and increasingly use smart, containerized, and “serverless” architectures that are optimized around deployment speed and operating expenses. Retailfriday is an expert at building on top of, and deploying to, a variety of cloud platforms, whether we’re creating a new app on top of a one-size-fits all platform like Google Firebase, or deploying a massive, horizontally-scalable custom API across a dozen AWS services for hundreds of millions of users.
Data Science
You can’t understand what you can’t measure. We apply this simple principle to our product strategy and product development work on a daily basis. We are experts in instrumenting applications and APIs in order to gather as much data as possible, then making that data accessible and visible to all end users. We’ve never met a log file we don’t love, and we’re also experienced at integrating mobile and desktop experiences with analytics platforms like GA or Omniture.